Course curriculum
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1
Introduction to Digital Marketing
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2
Picking Good Keywords
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3
Establishing a Digital Marketing Strategy
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4
How to Set Up and Use Google Adwords
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5
How to do Search Engine Optimization (SEO)
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6
SEO / Digital Marketing Resources
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7
Non Search Engine Digital Marketing Tactics
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8
Summary
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Introduction to Course 3 Digital Marketing and the Consumer Decision Process Understanding Click Dispersion Introduction to Search Engine Marketing -
Educational vs Transactional Keywords Short Tail vs Long Tail Keywords How to Conduct Keyword Research How to Conduct Keyword Research and Run a Ranking Report How to Run a SEO Ranking Report -
Getting Started with Establishing a Digital Marketing Strategy The Basics of a Digital Marketing Strategy -
Our Adwords Client Setting up a very basic Adwords Campaign Setting Up a More Advanced Adwords Campaign Linking Adwords with Analytics How to Add Conversions How to Create an Automated Rule Managing Negative Keywords and Match Types How to Target Specific Demographics How to Edit and Optimize Your Settings How to Modify Colums How to Spend More Money on Adwords (and clone a campaign) How to Clone a Campaign (short video) Evaluating Our Trial Adwords Account -
Introduction to SEO Onsite Optimization - How to Optimize Your Title Tags On Site Optimization - How to Use Blog Posts to Rank Better Adding Your Site and Sitemap to Google Webmaster Tools Offsite Optimization - How to Check Citations and Backlinks Offsite Optimization - How to Generate Backlinks Setting Up / Optimizing a Google My Business (Google Map) Listing Optimizing a Google My Business (Google Map) Listing -
Tomas SEO PDF Full Resources on Digital Marketing and Search Engine Marketing -
The Best of the Rest -
Summary of What We've Learned and What's Coming Next!
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